Modern Flip-top box keeps every cigarette firm and fresh until you smoke it." Smooth-drawing filter feels right in your mouth.
#MARLBORO RED FULL#
"Man-sized taste of honest tobacco comes full through. The new Marlboro smokers were portrayed smoking while performing manly tasks. The new advertisements popularized the image of rugged men (a cattle rancher, a Navy officer, a flyer), - "whose tattooed wrist suggested a romantic past, a man who had once worked with his hands, who knew the score, who merited respect". Therefore advertising strategies were completely revised.Īs a result the "Tattooed Man" campaign got under way in 1955. Since Marlboro filtered cigarettes were previously oriented mainly to the female smoking audience, Phillip Morris decided to extend the range of customers, touching the group of addicted male smokers who were afraid of acquiring lung cancer. At the time, the majority of cigarettes were not filtered. This brand was again submitted to the market in the 1950's when many smokers began to worry about the health aspects of their habit. However, the Marlboro cigarettes brand faltered During World War II and had to be taken off the market. The special design of Marlboro cigarettes featured a red tip, which hid lipstick marks that women would leave while smoking. Marlboro women's cigarettes were advertised under the slogan "Mild as May".Ī series of ads in 1926 depicted a feminine hand reaching for a cigarette. market as the cigarette of choice for fairer sex. Marlboro cigarettes were introduced to the U.S. In 1902 Philip Morris, a British cigarette manufacturer, founded a subsidiary corporation in New York. The new brand was named after the Marlborough Street in London. The triumphant story of the Marlboro cigarettes began in 1847 in England.
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